I build brands
that scale.

I co-founded Circle's brand and built the design systems that carried it through its IPO. For 12+ years I've been creating brand architecture for companies at the frontier of crypto and fintech — systems designed to survive growth, hand-offs, and an industry that never slows down.

Selected Work
Ad Campaign
Look for the "C"
The Brief
In a crowded stablecoin market, the C is what sets USDC apart — show why it's the only letter that belongs.
The Concept
Every other letter at the end of USD looks wrong. Each character was crafted to first read as a letter glyph, then itself as untrustworthy — breaking, deflating, being silly. They had to feel "off," like you can't quite trust them. Any letter but C comes with baggage. Became USDC's highest-performing social campaign, now scaling to key global markets.
Brand Design AI Character Design Motion Sound Art Direction
Product Launch
Circle Gateway
The Brief
Launch Circle Gateway — a highly technical developer product — in a way that resonates on social media with both developers and the general public.
The Concept
Found a real tweet from someone asking for exactly this solution and used it as the opening — starting with an authentic problem from a real person is the hook. The video bridges technical product storytelling with an accessible narrative, built on a scalable framework designed to grow with the product.
Creative Strategy Storyboarding Motion Design Sound Design
Brand Documentary
Beyond Borders
The Brief
Tell the story of entrepreneurs empowered by USDC to reach global audiences — while keeping it a Circle-centric brand story.
The Concept
Co-art directed a documentary series balancing real human narratives with brand storytelling — the hardest part being making it their story and our story at the same time. Directed all motion graphics alongside a production agency, shaping each story to serve both the entrepreneur and USDC's mission.
Art Direction MGFX Direction Brand Storytelling
Scalable Framework
USDC Chain Launch Series
The Brief
Create a video framework for USDC blockchain launches that can scale across different chains, use cases, and products — without losing brand consistency.
The Concept
A modular system designed to flex with each new chain while maintaining a unified USDC identity. Built once in 2023, still in active use today every time a new blockchain launches — that's the point of systems. One framework, infinite applications.
Systems Design Motion Design Framework Architecture
Content Brands
Podcasts & Series
Co-founded each of these series — built the brand, design systems, editing workflows, and motion frameworks from scratch. Once the system was proven, I transitioned each to agencies I oversaw. The pattern: build it, prove it, hand it off.
The Money Movement
Jeremy Allaire's flagship podcast
The Builders Series
Circle's developer community podcast
Impact Stories
Short-form founder series
Motion Design Systems
Circle, USDC & Arc
Built the motion design language for Circle and its two key sub-brands. Each system has its own identity while staying cohesive within the Circle ecosystem — distinct enough to stand alone, connected enough to feel like family.
USDC Motion System
Brand motion language & launch videos
Arc Motion System
Developer-focused brand motion
Advisory
Your brand is
your moat.

I advise crypto and fintech companies on brand strategy, identity systems, and design frameworks. I help founding teams build brands that earn trust, cut through noise, and scale without breaking — because I've done it from zero to IPO.

Brand Strategy
Positioning, narrative, and identity for companies entering or expanding in crypto and fintech.
Scalable Systems Design
Design system architecture that grows with your company — frameworks your team can execute without you.
Creative Direction
Campaign concepts, product launches, and content that makes complex technical products resonate.
Let's talk.

Interested in advisory, collaboration, or just want to connect.

Get in Touch